Clothing retailer Fat Face has selected a new payments platform as part of its five-year growth plan
The popular high street brand has chosen the Adyen platform to help it increase its ecommerce presence and break into new markets worldwide.
The integration with Adyen is part of a wider revamp of Fat Face's ecommerce offering with the retailer also working with digital commerce agency Astound Commerce, which is managing the new ecommerce platform implementation.
Payment preferences
Paul Wright, director of ecommerce and IT for Fat Face, said: "It was important that we partnered with a provider who understood the variations in local payment preferences and could deliver these into a single platform. Thanks to Adyen, we are now able to launch new local sites quickly, with payment methods that suit all of our customers.”
Adyen will also align the retailer’s sales channels to deliver a complete customer journey, regardless of the channel they are buying through.
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