Temple Spa gets mobile boost
Wednesday July 18 2018
Luxury skincare and spa brand Temple Spa has doubled mobile revenue after upgrading its ecommerce offering
The business saw a 106% increase in turnover from mobile over 12 months after moving to the Magento 2 Commerce platform and creating a smoother, more intuitive customer journey.
Working with ecommerce agency Gene, the retailer also saw a 67% increase in mobile conversion rate over the same period.
“Our customer base shops with us primarily using mobile and tablet devices,” said Adrian Bond, executive director at Temple Spa. “Innovation and best practice around selling online is continually shifting, as is consumer behaviour, and our website allows much more flexibility in terms of growth. Gene’s pedigree in building and implementing advanced mobile technologies means we have a sophisticated online shopping experience and the best tools available to serve customers the way they want to be served.”
Temple Spa retails exclusively in Harrods and online, is used by London Hotel group Firmdale and available at premium hotels and spas in the UK and Europe. The brand also sells online in the US.
Gene is also developing a new way for the retailer’s direct selling division to benefit from the latest web-based mobile technologies.
Temple Spa consultants hold classes in customers’ homes to educate them on beauty techniques and demonstrate products, and will be able to access the full catalogue, activate promotions and place orders while offline.
New progressive web app technology will also enable faster mobile connections and local storage in case network coverage or wifi is lost.