JD Sports creates music platform
Wednesday July 25 2018
Sports retailer JD Sports has created a new multi-stream music entertainment platform for its customers
The new JD-X 24-hour music service will be available to consumers in-store and via its mobile app.
It is part of a larger programme of added benefits designed to enhance the experience of JD consumers, including unlimited next day delivery, priority access to exclusive events, early product launch access and other money-can’t–buy-experiences.
Created in partnership with Immedia, the platform is currently being rolled out to all JD UK stores.
Immedia provides language specific channels on a global basis and there are plans for the JD-X platform to be available in other European countries including in Ireland, France, Belgium, Spain, Portugal, Germany, Italy, Netherlands, Sweden, Denmark and Finland.
JD-X offers a main Live channel featuring DJ’s, guest artists and other exclusive and relevant content, plus 20 other bespoke streams with specific playlists to cover genres and trends.
The Live channel focuses on the biggest tracks popular with the JD audience. Core artists include Drake, Ramz, Mabel, Stormzy, Anne-Marie, Calvin Harris, J Hus, Dua Lipa, Post Malone and Kendrick Lamar.
JD-X also features videos, for example the latest content from JD including celebrity exclusives and features on new products, all available to view inside the app.
Bruno Brookes, CEO of Immedia, said: “Live entertainment channels offer an incredible way for brands, facing the dual threat of declining advertising response rates and the increase in ad blocking technologies, to establish unique connections with consumers that deliver excellent experience and business results. JD, on top of being one of our leading retailers, is now one of our newest media owners.”
The JD-X entertainment platform was delivered by Immedia’s DreamStream X technology, a global platform which enables brands to launch and develop custom music and entertainment channels, amplifying cultural values and other interactive communications.