StrongMail enables Australia's largest travel company to improve relevancy, performance and deliverability of its marketing and transactional email

StrongMail enables Australia's largest travel company to improve relevancy, performance and deliverability of its marketing and transactional email

Flight Centre, Australasian travel agency group, has selected and implemented marketing and transactional email solutions from StrongMail Systems, resulting in significantly improved performance of its campaigns.

Working with StrongMail regional partner XCOM Media, Flight Centre switched to StrongMail from an incumbent email service provider (ESP).

System to scale with growth

Australia's largest retailer of travel products and services, Flight Centre operates more than 2,000 shops and businesses in 11 countries. It relies on email to keep its customers informed of localised products and services based on their travel preferences; however, its previous solution wasn't able to scale with its growth or provide the level of data integration and visibility it needed to optimise its email marketing campaigns.

By migrating to StrongMail, Flight Centre has lowered its email marketing costs while significantly boosting its campaign results. Not only has Flight Centre improved the relevancy of its offers by leveraging StrongMail's advanced data integration and dynamic content capabilities, it has increased inbox delivery with the provider’s advanced sending technology and smart bounce management. StrongMail's intuitive web-based interface also makes it easy for Flight Centre to send targeted communications and then view the results in real-time to optimise the results.

Essential customer service tool

"Succeeding in the ultra-competitive travel industry comes down to how you serve your customers and StrongMail has enabled us to improve the customer experience with timely emails that deliver highly relevant and targeted messages," said Sally Chapman, Flight Centre direct marketing manager. "With StrongMail, we have overcome the limitations of our previous outsourced solution across all the key metrics: cost, campaign performance and reliability."

"Flight Centre Limited's success in increasing the performance of its email marketing campaigns is a great example of the benefits of investing in the right technology and strategy," said Bill Wagner, executive vice president of business operations at StrongMail. "StrongMail's dedicated email solutions provide companies like Flight Centre with unparalleled connectivity to customer data, which is the cornerstone of effective one-to-one communications."