Footasylum boosts revenue with AI
Thursday December 6 2018
Street and sportswear retailer Footasylum has recorded a 28% rise in email revenue with new AI-driven software
Footasylum has been working with artificial intelligence (AI) firm Peak to generate the significant uplift in revenue per email sent. Becoming an AI-driven retailer has also led to a 75% reduction in cost per social click during a recent trial.
With years’ worth of untapped customer data, Footasylum approached Peak to help identify ways to drive revenues and growth using AI. This focussed on a more personalised and targeted experience for shoppers.
Tom Makin, ecommerce and marketing director at Footasylum, said “With our product offering being so vast, delivering an experience relevant to each user is extremely challenging. However, Peak showed us how AI can be used to create a hyper-personalised experience for every single Footasylum customer and that this, in turn, leads to greater customer loyalty and growth.”
Since working with Peak, Footasylum has been able to deliver highly-targeted, hyper-personalised marketing communications across its customer base. This includes pushing relevant product recommendations, enticing those who are less-engaged with offers and provide customers with more of the products they are interested in.
Makin added: “With a 28% uplift in revenue per email sent, we’re certainly seeing the benefits of being an AI-driven business. There are many more exciting opportunities on the horizon with Peak, including further inventory and social media growth through the power of AI.”