DKNY offers voice-activated samples
Thursday August 15 2019
Fashion giant DKNY is partnering with a voice-activated trial and acquisition platform to offer samples
It has teamed up with Send Me a Sample to drive trials of its Be Delicious fragrance among Generation Y and Z consumers
DKNY is targeting women aged 18-30 via paid-for posts on Facebook and Instagram. Those targeted will be prompted to request a sample of the fragrance via Google Assistant or Amazon’s Alexa.
To receive a free sample, consumers register with Send Me a Sample and ask a voice-assistant to “Send Me a Sample of DKNY.”
Upon receiving their sample, customers will also be given a coupon for online retailer Fragrance Direct that entitles them to a free gift, helping to drive ongoing purchase and brand loyalty.
The voice-activated programme will allow DKNY to better track and continue a conversation with interested consumers to drive ongoing purchase.