Google launches AR cosmetics feature

Google is now enabling its app users to virtually try on cosmetics from brands like L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury

It has been working with data partners ModiFace and Perfect Corp to help users better visualise thousands of lipstick and eyeshadow shades to see what it looks like on a range of skin tones and compare shades and textures.

As consumers browse Google Shopping on their phone or the Discover feed in the Google app, the company will display recommendations from beauty, apparel and other experts.