ASICS races to modernise online

Sports footwear brand ASICS is modernising and accelerating its global online experience with a new platform

ASICS is using the Contentstack platform as it required a modern headless CMS that leveraged MACH principles – Microservices, API-first, Cloud-native, and Headless – for its global team use.

The company selected Contentstack for its localisation capabilities, customer Care without Compromise™ program, and the ability to perform work with minimal assistance from developers, among other benefits.

“Our previous CMS was older, slower and more difficult to manage, which gave our global team little flexibility,” said Peter Nealon, VP, engineering of ASICS Digital. “We wanted a tool that allowed us to step out and do things differently than before. By making the switch to Contentstack, we’ll be able to provide creative, unique content experiences and operate with speed and flexibility for years to come.”