Sephora gets OMS makeover

Beauty retailer Sephora has successfully implemented a new distributed Order Management System (OMS)

Beauty retailer Sephora has successfully implemented a new distributed Order Management System (OMS)

Sephora chose Fluent Order Management to enhance and meet the experiential needs of today’s omni-channel beauty customer both in-store and online.

The new platform, implemented in partnership with Accenture, has been launched in Australia marking the start of a broader rollout across the rest of its markets in Southeast Asia and Oceania.

It will provide Sephora with a single view of inventory, enable Click & Collect services, and give the retailer the ability to ship-from-store in future, a service already available in New Zealand.

Mark O’Keefe, country manager at Sephora Australia, said: “Sephora is regarded as a beauty trailblazer, thanks to our unparalleled curation and assortment of prestige products and services, an interactive shopping environment and constant innovation that is powered by our in-house technologists and digital marketers.”