AS Watson launches selfie technology

Health and beauty retailer AS Watson has launched an innovative skin analysis tool that creates highly personalised skincare product recommendations based on customers’ selfies

Skinfie Lab will be first launched at AS Watson’s Hong Kong and will be rolled out to Thailand, Taiwan, the Philippines, Singapore, Malaysia, and Indonesia by early 2023.

Customers have taken to the tool quickly with the company saying it has seen conversion rates double.

Freda Ng, CDO (Asia) for AS Watson, said: “We believe that Skinfie Lab will change the way customers shop skincare - with only a selfie.”