Hawthorn Handmade crafts better processes

Online crafts retailer Hawthorn Handmade is enhancing its operational processes with new software

Hawthorn’s new partnership with Brightpearl’s retail operating system (ROS) means it gains access to the Inventory Planner Premium tool, a powerful Automation Engine and a library of Plug & Play integrations. The Hawthorn team will enjoy improved performance in serving its DTC and wholesale customers across all channels and locations with Brightpearl in place as its central source of truth.

After seeing a spike in DTC sales during the pandemic that allowed the firm to broaden its reach into international markets, Hawthorn Handmade reached a crossroads in its business journey - making the decision to upgrade its systems and remove the operational blockers preventing growth. By choosing Brightpearl, the team now has the made-for-retail tools to power the brand towards its multichannel goals.

With Brightpearl in place, the brand will receive 360-degree visibility and real-time insights across all departments and channels. With access to in-depth analytics and advanced reporting functionality, it can also make more informed and real-time business decisions without needlessly poring over multiple spreadsheets.

“Brightpearl gives us the opportunity to dig deep into our data and use that information to inform key business decisions and strategy as we develop our growth plan. As well as vastly improving our operations, we are excited to see the impact on sales now that we have this unique insight into the business,” said Stephanie Carswell, Hawthorn Handmade founder and creative director.