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Retail Technology, Retail technology News

TM Lewin taps into SAS business analytics

Thursday May 6 2010

Retailer will use new intelligence system to align operations with commercial targets

Retailer will use new intelligence system to align operations with commercial targets


TM Lewin, a UK shirtmaker, has chosen SAS to deliver an enterprise-wide management reporting and merchandise planning platform to support aggressive growth plans.


The reporting framework will enable easy access to relevant data including stock levels and sales information throughout the company while the integrated planning solution will provide alignment of the merchandise range with commercial targets.


Using SAS, TM Lewin has the capability to set financial goals based on historic, present and future demand, and analyse performance data to identify trends, gaps and opportunities. By combining disparate data from across the organisation, the company can look inside its business to see where best to focus management attention in order to maximise profitability and raise customer satisfaction and, ultimately, customer loyalty.


Inside track on opportunity


The retailer is also planning to use SAS Analytics to pinpoint where best to make future investments and to identify where its competitive advantage can be used to exploit business opportunities in the retail sector.


Mike Trotman, TM Lewin chief financial officer, said: “We were looking for the best solution to enable effective and efficient activity across the business. SAS proved they could deliver a holistic solution by providing the insight required to develop an aggressive store opening plan. SAS software will give us the insight required to make improvements within the business. We selected SAS Enterprise Business Intelligence and SAS Data Integration for its ability to bring all our disparate data sources together, enabling us to effectively manage the business. SAS is now the central technology platform that will carry management information throughout the organisation.”


SAS added that its Professional Services division is currently implementing the software and will provide ongoing support to ensure TM Lewin get the best possible results.