Nike launches Fortnite game

Sportswear giant Nike is launching a game experience within the online gaming phenomenon Fortnite

Airphoria will combines the signature design elements of Nike Air Max with the ever-evolving landscape of Fortnite.

Nike is one of the first brands to use Epic Games’ pioneering Unreal Editor for Fortnite (UEFN), paving the way for a continued partnership that will further unlock the future of gaming.

Fortnite players can purchase the outfits showcased by Airphoria characters in the Fortnite Item Shop; Nike will also release a limited Airphoria-inspired collection on nike.com in North America, directly linking the virtual world of Airphoria with Nike Air Max.