TikTok Shop launches in US
By Retail Technology | Friday September 15 2023 | UPDATED 14.09.23
Social media platform TikTok has launched shopping in the US with TikTok Shop
With community-driven trends like #TikTokMadeMeBuyIt inspiring people to discover and share the products they love, TikTok is creating a new shopping culture.
TikTok Shop will now bring shoppable videos and live streams directly to For You feeds across the country – and give brands, merchants, and creators the tools to sell directly through shoppable content on the TikTok app.
Via a new shop tab, businesses display their products on a new product marketplace and customers can easily search and discover promotions. Product recommendations are showcased via product listings and shoppable content, and customers can manage orders, all within a single tab.
