Family Dollar updates new app

Shoppers at US bargain store chain Family Dollar will soon be able to do more with the new mobile app that hits the app store in October

The new mobile app is the first phase of enterprise-wide digital transformation for the retailer and will now help shoppers effortlessly manage coupons using the redesigned wallet feature, explore engaging weekly ads, and easily locate products with intelligent searches.

Bobby Aflatooni, CIO at Family Dollar owner Dollar Tree, said: “We are investing across the enterprise to make shopping with us even easier and more enjoyable. The redesigned Family Dollar app reflects the customer-centric approach we've applied to our digital roadmap to improve the shopping experience for our loyal shoppers and new customers alike."

Future phases of the digital transformation include Family Dollar app features in early 2024 like in-app e-commerce, personalisation capabilities, and an evolved rewards experience – as well as a Dollar Tree mobile experience customers are seeking.