Primark teams with Fujifilm

For the very first time, Primark customers will be able to purchase their favourite Fujifilm products in store, including INSTAX Square, INSTAX Mini, INSTAX Wide, photo film and development, frames and other accessories.

A Photo by Fujifilm concession, on the first floor of Primark’s Manchester Market Street store, is also home to three INSTAX booths and four easy print, instant printer kiosks. A second concession in Primark’s Birmingham store will follow in early 2024.

Tim Kelly, director of new business development at Primark, said: "At Primark, we are committed to offering a truly unique and unforgettable shopping experience and this new concession is sure to excite our customers and offer a memorable way to capture their cherished moments, with a wide range of Fujifilm INSTAX products available to purchase in store.”