Ann Summers sees visible difference

Lingerie retailer Ann Summers has achieved the best visibility growth for UK retailers

With the help of performance marketing agency Summit, Ann Summers recorded an impressive 1,258% increase in visibility  vs last year.

Summit looks after the brand’s paid social and SEO, and the agency recently extended its partnership to support Ann Summers with paid search.

Other recent successes for the partnership include a 388% increase in YoY organic traffic and non-brand organic traffic is also up by 627%. In addition to this, Ann Summers now ranks for a further 13,000 keywords, an 81% increase, as well as a 134% increase in page one rankings, leaving competitors trailing behind in the rankings.

Laura Whittaker, customer and marketing lead at Ann Summers, said: "Our results with Summit this year have been amazing - achieving the best SEO visibility growth in the UK is a huge win that we're very proud of.”