Release of agile, cloud-ready 4.1 Multichannel Suite is designed to enable end-to-end commerce across all channels
Release of agile, cloud-ready 4.1 Multichannel Suite is designed to enable end-to-end commerce across all channels
hybris, a multichannel commerce software vendor, recently announced the release of the hybris 4.1 Multichannel Suite.
The vendor said it was extending the boundaries of a state-of-the-art multichannel commerce solution with this new release by including mobile commerce, the introduction of product content management (PCM) functionality, brand new order management and cross-channel fulfilment functionality, plus improved search and navigation capabilities through tight integration with Endeca.
Scaling to meet growth challenges
It offers support for cloud-based deployments and scenarios with the highest requirements in terms of number of transactions and size of data volume, according to the company.
Speaking about the 4.1 Multichannel Suite, Ariel Luedi, hybris chief executive, said: “The release of hybris 4.1 is the new benchmark within the e-commerce market in terms of agility, functionality as well as breadth and depth of channel integration. It truly embraces multichannel commerce, both online and print, and provides our customers with an agile platform, which can quickly be adapted to new business needs or changing consumer behaviour. Commerce Anywhere is only possible with systems like our PCM application where all content elements and content types are managed in one application and shared across all channels providing customers with consistent messaging and information.”
hybris claims that it is no longer good enough to just provide a standalone online store or print catalogue, and then have them operate in silos alongside high street stores and telephone sales. All of these need to be properly integrated and managed. Companies are faced with customers, both in the business-to-business (B2C) and business-to-consumer (B2B) markets, who are using several touchpoints (catalogue, online, store) before making a purchase and it is crucial not to confuse them with inconsistent information regarding pricing, promotion, assortment and inventory level.
Product data management essential
The vendor added that content and context need to flow across all sales channels in a uniform and consistent way, recognising and following the customer on his journey across channels and providing him with the right information and incentives to enable a purchase decision.
Leading analysts like Forrester are advising retailers, distributors and manufacturers to put great emphasis on defining a PCM strategy and to implement an integrated cross channel sales and marketing application infrastructure in order to respond to new customer behaviour and to maximise sales opportunities.
