Home Bargains upgrades markdowns

Leading value retailer Home Bargains has partnered with Retail Insight to modernise its markdown process following a successful 20 store pilot

Previously, the retailer relied on a manual markdown process with handwritten price labels and limited data to guide pricing decisions. This approach was both labour-intensive for colleagues and ineffective in maximising value recovery from marked-down products.

By collaborating with Retail Insight, using its data-driven waste management solution, WasteInsight, Home Bargains has implemented a data-driven markdown solution that automates pricing decisions, streamlines store processes, and ensures consistency across departments. Alongside this, the retailer now benefits from a new suite of store and head office management information tools, providing unprecedented visibility into compliance and performance.

Impact

The impact has been immediate. Recovery % improved by 4.98% in August 2025 against the base period, driving strong financial results, while Volume Sell Through has increased by 1.7% since rollout, proving that more products are being sold and fewer wasted.

Paul Rowland, retail and technology director at Home Bargains, said, “Partnering with Retail Insight has helped us transform a very manual, outdated process into one that’s simple for colleagues, smart for the business and better for customers. We’re selling more, wasting less and delivering real results across the chain.”