Target uses AI for festive cheer

US retailer Target has launched a new AI-driven festive experience on their app

Customers can now use their mobile phones to discover more effortless, personalised shopping thanks to AI-powered technology that makes it easy to find and purchase everything on their wish lists and more.

New features include a conversational AI-powered Target Gift Finder which enables customers to find the perfect gift by typing in details about the gift recipient or occasion into the Gift Finder to get tailored suggestions.

"We know so many of our guests love shopping our stores with their phones in hand, and when they use the Target app in-store, their basket sizes are nearly 50% higher as they discover more of what they love," said Cara Sylvester, chief guest experience officer, Target. "It's all about meeting them where they are, simplifying gift-giving and helping families focus more on the joy of the season."