Müller partners for social

Dairy brand giant Müller has announced a new partnership for social media

Under the new partnership, Coolr will look to revitalise Müller’s social media presence in the UK with a bespoke social strategy for each of Müller’s yogurt, dessert and drinks ranges - Müller Corner, Müller Light, Müller Rice, Müller Bliss, Müller FRijj and Müller x Myprotein - as well as the broader Müller masterbrand.

Coolr will work with Müller to tactically own their place in culture with a reactive content strategy and modernised approach to premium campaign content produced in Coolr’s in-house studio. They will also reach fans through influencer and ambassador partnerships which champion Müller products and translate Müller’s tone for social in a way that earns attention, relevance and reaction.

Melissa Goffe, brand equity leader, Müller UK & Ireland, said: “With a track record of delivering for some of the world’s biggest brands, Coolr offers the scale, expertise and reliability we want in a trusted social partner, ensuring we can confidently amplify the playful personality of Müller, and to put a smile on the nation’s face. We were hugely impressed by their knowledge of the industry, sharp strategic thinking and the palpable enthusiasm demonstrated by the whole team. We can't wait to get started."