Retail market consolidation provides market growth opportunity for electronic shelf-edge label specialist

Retail market consolidation provides market growth opportunity for electronic shelf-edge label specialist

ZBD, the epaper for retail specialist, has announced that it will partner with ICS, a provider of technology solutions to the Greek retail market, to offer the growing number of large retailers in Greece a more efficient and effective way of displaying goods for sale.

ICS will introduce ZBD’s epaper solution to Greek retailers as a viable replacement for segment electronic shelf labels, which have limited functionality. ZBD’s electronic point of purchase (epop) displays are multi-functional, attractive and can display rich content, making them ideal for retailers who want to maximise the way that they display brand, price and promotion to customers.

Stratos Karafyllis, managing director of ICS, said: “There is a real appetite for epaper in the Greek market and we chose ZBD because of its low-touch infrastructure; a single Bounce wireless device can run an entire estate of epop displays so retailers can install the solution very quickly, without disturbing the efficient running of the store.”

End-to-end supply control

ICS was also impressed by the fact that ZBD controls all aspects of its supply chain and manufacturing processes and is in full control of its product roadmap, making it the obvious choice for any retailer looking for a long-term electronic shelf label (ESL) solution.

ZBD’s presence in mainland Europe has grown significantly over the last year, with successful customer implementations in France, Italy, Hungary, Switzerland and Norway.

David Rogers, ZBD sales and marketing director, said: “The rate of consolidation in the Greek retail market and the emergence of much larger players, means that demand is growing fast for electronic display solutions that will enable retailers to manage multiple stores efficiently and responsively, as well as offer an improved customer experience.”