Provides opportunity for UK businesses to add customer value by introducing new mobile system

Provides opportunity for UK businesses to add customer value by introducing new mobile system

Digital office solutions and production printing specialist, Ricoh UK has launched HotSpot Printing for Mobile Devices, to enable secure and easy printing when on the move.

The company said its new technology is ideally suited for placement in service oriented environments, helping businesses provide an added value service to customers, while increasing footfall.

Finding a convenient place to print emails and documents from laptops, smart phones or PDAs has not been easy for the growing number of mobile device users. This is despite more than 75 per cent of users expressing a need for such a service, according to Lyra Research’s “Mobile Users Interest in Wireless Printing,” mobile office equipment users survey.

Meeting mobile demand

Ricoh said it is providing businesses with an opportunity to resolve this issue for their customers. By installing a HotSpot printer on their premises, businesses make it possible for their customers to send emails and documents securely via their mobile devices to a printer and retrieve their documents by simply keying in a password that has been emailed back to their mobile device. The HotSpot printer is easy for businesses to set up and doesn’t require installation of software or drivers, it added.

“The demand for HotSpot Printing is apparent in the market place,” Helen Berentzen, Ricoh UK office solutions marketing manager. “In fact many office workers find themselves missing the ability to print documents and emails while away from the office. As a company where innovation is customer-driven, we recognised the need to develop Ricoh HotSpot printing to help service focused businesses such as airports, hotels, and coffee franchises capture the opportunity to add value for their clientele.”

Arriving on UK shores

“PrinterOn is excited about expanding our already successful relationship with Ricoh North America to now include Ricoh Europe,” said Ken Noreikis, sales and marketing vice president of Ricoh partner, PrinterOn. “This expansion into the European market is a major milestone towards the eventual worldwide adoption of mobile printing.”

“The advantage of Ricoh HotSpot printing is that its technology is simple and secure, added Ricoh UK’s Steve Barnes. “By leveraging cloud computing and SaaS [software as a service], we ensured a high level of flexibility and scalability, making certain that it meets different location requirements without needing a particular network supplier. Customers can print from any platform without having to download a specific driver or software, but document security is guaranteed thanks to the file encryption and the unique release code system.”