Kenco builds on digital coupon campaign

Coffee maker boosts product trial for ‘Millicano’ with web-based digital coupon campaign designed to build brand loyalty in a secure and controlled manner

Coupons.com UK, a provider of secure digital coupons promotions for fast-moving consumer goods (FMCG) brands and grocery retailers, is working with Kenco to offer a secure print-at-home coupon on the brand’s website.

Following the success of previous Kenco coupon campaigns, Kenco has again opted to work with the trusted supplier of digital coupon promotions, Coupons.com. The campaign that went live on this April will reward up to 25,000 customers with a coupon for 75p off the Kenco Millicano product that can be redeemed at major supermarkets.

Building customer loyalty and insight

Emad Nadim, brand manager for Kenco, commented: “The coupon campaign is crucial in helping consumers try the product at a great offer.”

The registration reward campaign aims to not only encourage product trial and drive customer acquisition but also to encourage consumers to share more about their personal preferences. This data will enable Kenco to continue to communicate to these consumers through an email programme that ensures that consumers get regular updates, prizes as well as future coupons.

Engaging with compelling content

Nadim added: “We believe in a constant dialogue that adds value to our most loyal consumers. The couponing activity enables us to begin this process with new consumers that will undoubtedly love Kenco Millicano and we hope to keep engaging them with great content in the future.”

Kenco has been working with Coupons.com for over five years and this latest launch demonstrates how it continues to use coupon campaigns to generate new customers and reward customer loyalty.