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T.M.Lewin selects digital asset platform

T.M.Lewin selects digital asset platform
Tuesday August 13 2013

New digital asset management capabilities are set to support international growth plans for Jermyn Street shirtmaker

T.M.Lewin has opted for software as a service (SaaS) based digital asset management systems from ConcretePlatform as it continues to expand internationally. 

The platform’s asset management, review and approve tools and online planning application will help improve the process by which T.M.Lewin collaborates and communicates across the business, in order to ensure brand consistency and enhance time to market. 

With just under 100 stores in the UK, the T.M.Lewin brand is experiencing a successful global expansion, with new stores and concessions opening across Europe, Africa, South East Asia, Australia and India. 

Accelerating international growth

Mark Dunhill, international director at TM Lewin, stated: “Via ConcretePlatform, we hope to accelerate our international growth both quickly and efficiently. As we continue to expand globally, we will continue to use ConcretePlatform to help optimise our brand across all new markets.”

ConcretePlatform will also give TM Lewin greater visibility of job-briefs and actions across teams such as marketing and store planning, enhancing the ability to manage and communicate more effectively, while improve brand knowledge distribution across the enterprise will help ensure brand consistency and improve customer experience.

T.M.Lewin’s SaaS subscription includes Concrete Continuous Care (C3), giving the company access to ConcretePlatform experts who will ensure that the team are able to maximise the platform and continue to streamline activity.

The retailer also recently revealed it was among the first to sign up with the UK’s first debit card cashback loyalty scheme.

Tagged as: T.M.Lewin | apparel | multichannel | digital | brand | marketing | management | international | communication | ConcretePlatform

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