Kurt Geiger finds perfect omnichannel fit
By Retail Technology | Thursday March 9 2017
Global fashion brand Kurt Geiger is targeting omnichannel growth with a new software implementation
The new system will be the foundation for a systems transformation that will advance its global retailing capabilities and support the company’s growth objectives into the future.
It has selected the Manhattan Omnichannel platform, including its Enterprise Order
Management and Warehouse Management solutions, which will provide Kurt Geiger with powerful order orchestration and execution capabilities and give customers greater control of when, where and how they receive goods.
The technology will also accelerate goods flows and cut delivery lead-times for customers at the same time as allowing Kurt Geiger to fulfil orders via the most optimal route to balance service and profitability goals.
Giuseppe Guillot, logistics & systems infrastructure director at Kurt Geiger, said: “Manhattan’s vision for future omnichannel commerce enablement and its expertise in fashion retailing made this an easy decision for us. As we advance our omnichannel expertise, our store staff and call centre agents will gain the powerful capability to view and service customer orders across all selling channels.”
