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Valentino and YNAP create omnichannel model

By Retail Technology | Wednesday April 12 2017

Luxury fashion retailers Valentino and Yoox Net-a-Porter (YNAP) have partnered to create a new omnichannel business model to enhance the customer experience

The model, called NEXT ERA, has its foundations in the valentino.com online flagship store which has been powered by YNAP since 2008.

NEXT ERA will enable Valentino customers' unprecedented online access to its products by leveraging the inventory from Valentino boutiques and logistic centres as well as YNAP's global network of eight fulfilment centres across the globe, stretching from New York and Dubai to Milan and Shanghai. It will capitalise on YNAP's unique distribution channels, specifically designed for the luxury industry.

Through the platform, Valentino customers will gain access to a more extensive product assortment, in-store mobile features (smooth checkout flow, full product information and availability of online inventory), and faster delivery, with an enhanced service available in major cities where orders can be fulfilled from Valentino boutiques.

Comprehensive

NEXT ERA combines YNAP's state-of-the-art technology with a leading-edge Order Management System in partnership with IBM that offers Valentino a single view of its inventory and a comprehensive profile of its customer base.

Utilising the Group's knowledge of online luxury customer behaviour, YNAP will create a fully revamped valentino.com, creating a retail experience with a mobile-centric interface, a new look and feel and new functionality powered by Artificial Intelligence such as on-site personalisation and contextual search, enabling customers to use natural language to interact with the digital store.


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