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Morrisons to launch clothing brand online

By Retail Technology | Monday February 5 2018

Supermarket Morrisons is to launch its Nutmeg clothing brand online

The retailer is working with omnichannel cloud commerce platform Kooomo to undertake the management of Nutmeg’s entire digital operations – providing both the platform and the consulting services to take care of operations: from e-store management and merchandising through to SEO and social media marketing. 

The deal will enable customers to purchase Nutmeg clothing online, click and collect in-store and receive rewards online through the Morrisons loyalty programme. 

Christine Bryce, category director for Nutmeg at Morrisons said: “We have served customers better by introducing Nutmeg womenswear into nearly 100 stores and extending our baby range to every Morrisons store. This agreement with Kooomo will enable us to offer our affordable, quality clothing - with real attention to detail - to more people.” 

Proven ability

The Kooomo platform was selected by Morrisons for its proven ability to rapidly scale, as well as the company’s experience of working with fashion retailers. 

The ecommerce site will be available on all devices and will include rewards for Morrisons More card holders. 
 
Ciaran Bollard, CEO at Kooomo added: "We look forward to driving market adoption and delivering increased sales through a seamless solution for customers to buy the popular Nutmeg clothing range anywhere, through any device and connecting all 491 stores.”

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