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New system in tune with Richer Sounds

By Retail Technology | Monday October 22 2018

Home entertainment retailer Richer Sounds has implemented a new company-wide omnichannel system

The company is using the Sanderson multi-channel retail system to execute their customer focused multi-channel retail strategy. 

Flexibility to adapt their business processes and extend their multi-channel retail capabilities were core requirements, as was the need for the new multi-channel system to be fully integrated with their new ecommerce platform. 

To achieve this, Richer Sounds chose the Sanderson multi-channel retail system to efficiently manage their in-store EPOS, telesales, B2B, back office operations and ecommerce integrations moving forward. 

A key requirement was to provide an innovative retail store solution that offered Click & Collect, quotations, returns and repairs, and enabled the store team to deliver exemplary customer service.

Customer interactions 

Richer Sounds now has company-wide visibility of information with full system access in 52 stores and offices. They benefit from a single customer view across all channels, allowing them to map and analyse customer interactions, gaining a deeper understanding of behaviour to help drive further improvements in stock management and service delivery.
Julie Abraham, CEO of Richer Sounds, said: "We use the system to manage stock, deliver customer service and handle in-store sales which is fully integrated with our ecommerce platform to deliver a true multi-channel experience for customers. We have formed a close working relationship with the team at Sanderson and look forward to working with them for many years to come."

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