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AR a good fit for Warby Parker

By Retail Technology | Wednesday February 6 2019

Glasses retailer Warby Parker has added an update to its iPhone app that utilises augmented reality (AR) technology

The new feature called Virtual Try-On uses Apple’s Face ID and AR  to let customers virtually try on glasses in the app before they buy them.

Apple’s ARKit and True Depth – native to its ‘X’ range – is the software behind the update.

Warby’s original Face ID-based update for the iPhone X previously used Apple’s 3D face maps to recommend a glasses to the customer.

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