M&S developing omnichannel payment experience
Marks & Spencer is developing a true omnichannel payment experience for its customers in the UKIt’s working with Ingenico Group to implement a payment service that will encompass all M&S customer touchpoints and digital channels, which are critical to supporting its sales and customer experience ambitions.
Ingenico’s payment platform will allow M&S customers to pay wherever and whenever they want using their preferred method and sales channel.
It will also enable M&S to better understand its customers and ultimately increase sales through meaningful insight. This will enable the company to tailor its offers, enhance its omnichannel shopping experience, and ensure that the payment process follows every customer journey.
The Ingenico solution will also help M&S reduce its costs and PCI complexity, utilising the latest security technologies to protect customers.
Ingenico PCI PTS 5 hardware will be rolled out across the M&S estate, with the Point-to-Point Encryption (P2PE) technology implemented, connected to an instore and online PCI DSS platform to ensure customer data is secure.
Paul Airey, head of retail technology at Marks & Spencer, said: “Seamless payment is a crucial part of the customer journey so we’re pleased to be working with industry-leaders Ingenico. Introducing this technology will ultimately enable us to introduce further innovation as part of our digital-first strategy and we’re looking forward to working together.”