Ace & Tate eyes analytics

Dutch eyewear specialist Ace & Tate is turning to analytics to optimise its omnichannel customer journey

For Ace & Tate, the past twelve months have highlighted the crucial need for brands to adjust quickly and efficiently to changes in customer needs and expectations.

To improve its CX responsiveness, the company turned to CX analytics platform Contentsquare and has been sharing data responsibility across the team, and ensuring all stakeholders are equipped to make the right business decisions.

Sheri Kruzel, lead product manager at Ace & Tate, said: “There are lots of services you can start to implement like virtual try-on, home-try-on, style advice – but you really need to understand how these work, what the conversion rates are, and new ways to optimise those flows. That’s where Contentsquare comes in.”

From in-store eye tests to online purchase, via virtual try-on, the team at Ace & Tate is now committed to ensuring a seamless unified customer experience that is frictionless across all touchpoints.