Asda trials automated age verification

Supermarket giant Asda will be the first supermarket to trial an automated age verification solution at self-checkouts

From this week, customers in Asda’s Pudsey and Stevenage stores can use privacy preserving age estimation technology when purchasing alcohol, which works via a camera in the self-checkout screen to accurately estimate a customer’s age.

The initiative is part of a Home Office test to allow the trial of technologies that can assist in the requirement for age verification in the retail sale of alcohol.

Shoppers purchasing alcohol can simply look at a camera to verify their age before completing their purchase. If the system detects a customer looks younger than 25, they can prove their age through the Yoti and Post Office EasyID apps.

Those who do not wish to use the digital system at the self-checkouts have the option to show their ID to an Asda colleague who will be on hand to help.

Seamless

The trial is in partnership with checkout technology leaders NCR and digital identity network, Yoti, which allows people to pass an age threshold in seconds without the need for an ID document or human intervention, providing customers with a much quicker and seamless shopping experience when buying alcohol at Asda’s self-checkouts.

It will run until the end of May and the technology will only be used for the purchase of alcohol products during the trial.

Digital identity software is the latest technology to be tested in Asda’s Stevenage store, as the grocer will also trial the use of sensors to help quickly detect things like the need to open more checkouts at peak times to manage queues.

Asda is also launching a trial early next month that will allow colleagues in four stores to test payments via the mobile Scan and Go app, where they can scan, bag and pay for their shop conveniently.

Geri Hebberd, senior director of retail innovation at Asda, said: “ The use of this software will enable colleagues to focus on serving customers and make sure they have an excellent experience whilst in store.”