Mall of the Emirates launches digital concierge

Shopping centre Mall of the Emirates has launched a digital concierge service as part of its vision to design an omnichannel experience

The new service will enable consumers to shop over 350 international and home-grown brands and luxury designers, entirely via WhatsApp. Shoppers can also receive free delivery right at their doorstep within a matter of a few hours.

Mall of the Emirates’ Digital Concierge is just one of many digital retail experiences curated for shoppers, along with their traditional shopping experiences.

Fuad Sharaf MD at UAE Shopping Malls said: “While we've always prioritised an omnichannel experience, we decided to elevate our offering with the Digital Concierge service which enables shoppers to shop from their most loved brands in the comfort of their own homes.”