Gym+Coffee strengthens omnichannel

Irish athletic and leisure brand Gym+Coffee has boosted its omnichannel capabilities with new software

It is implementing Oracle NetSuite to support its rapid growth with Excellent Zephyr leading the implementation in collaboration with Patchworks.

The brand, which is proudly designed in Ireland and backed by shareholders including One Direction star Niall Horan and rugby legend Brian O’Driscoll, has increased sales 15-fold over the last five years and now operates 10 retail stores in Ireland and the UK and a growing online presence.

To pursue further growth across Europe, Gym+Coffee secured an additional €17 million in funding in 2022. With the funding secured and ambitious growth objectives, the Gym+Coffee team selected NetSuite, with implementation support from Excellent Zephyr and Patchworks, to help improve visibility across their business and increase operational efficiency. 

“We’re extremely proud of the success the brand has achieved, most notably the last twelve months,” said Wesley Scourfield, commercial director at Gym+Coffee. “With additional funding, it is time for us to take the brand to the next level. With NetSuite, we can accelerate business processes and gain the insights needed to understand how our loyal customers like to shop, in addition to how shopping behaviours are constantly changing in the current economic climate. NetSuite is at the heart of our growth strategy and the technical knowledge and implementation capabilities from the Excellent Zephyr team have been invaluable to the success of our project.”