Case study: Babydoll gets Instagram boost

Determined to boost customer engagement online, Japanese clothing brand Babydoll wanted more from its live-streaming efforts on Instagram.

Issues included impacts on sales and revenue being unclear; limited options for interactivity and engagement and lack of user-friendly design and execution.

Seeking an easier, more interactive video experience with measurable results, Babydoll discovered Bambuser’s Social Video Commerce Platform.

The Solution:

With Social Video Commerce on Bambuser’s platform, Babydoll immediately gained a direct view of the revenue generated by live shopping events and actionable insights from each campaign.

Using Bambuser’s Miniplayer and External Cameras features, Babydoll brought a more professional viewing experience to its live shopping customers, integrating the Cart functionality for a streamlined purchase process.

The Results:

By tracking live show performance, Bambuser’s Social Video Commerce enabled Babydoll to better understand its customers and make more informed decisions, boosting brand loyalty, engagement and sales.

Video Commerce is now an integral part of Babydoll’s online strategy. Met with praise from customers who love the interactive nature of the shows, Babydoll is now exploring store-specific live shows with Bambuser.

Stats at-a-glance:

17% increase in conversion rates

1,906 interactions

6 minute average viewing time

Daisuke Shimizu, director of IT at Babydoll, said: “We wanted a solution that was more engaging and exciting for our customers, but measurable and easy on our end. It was clear we needed a specialised platform. Customer interaction and inclusivity are the core of our live shopping goals. Bambuser Social Video Commerce helps our customers feel seen, heard, and more connected to the Babydoll brand.”