Fabletics fit for growth

Fabletics, the active and lifestyle wear brand is collaborating with Blue Yonder, the world leader in digital supply chain transformation to further expand its global footprint

Active and lifestyle wear brand Fabletics is collaborating with Blue Yonder to harness demand planning and forecasting to boost sustainability and further expand its global footprint

Fabletics is looking to achieve higher planner productivity, better inventory management, and gain an improved understanding of demand drivers and customer behaviour. It will also receive recommendations for the right merchandise distribution down to size so it can optimise inventory, reduce waste and avoid unnecessary markdowns. In addition,  merchandise financial planning can tie enterprise-wide strategic plans to the execution of shared goals, establishing consumer-centric, omnichannel financial guidelines to manage inventory profitability and productivity.