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Articles tagged #COOKIES

Found 2 matching articles.

The third-party cookie is dead; long live appcommerce!

Published 29.01.21 by Poq Commerce

2020 was a tumultuous year for retailers to say the least. But mobile appcommerce provider, Poq, is looking ahead to the emerging digital tracking challenges

#Marketing

Embracing marketing mix modelling in the era of cookies deprecation

Published 11.04.24 by Elisa Pogliano, Hen’s Milk Principal Consultant

As the digital marketing landscape undergoes seismic shifts due to privacy updates like iOS 14 and the impending deprecation of third-party cookies, marketing consultant Elisa Pogliano examines why retailers are left grappling with the evolving challenges of attribution and analytics.

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