Articles tagged #COOKIES
Found 3 matching articles.
#Cookies
The third-party cookie is dead; long live appcommerce!
Published 29.01.21 by Poq Commerce
2020 was a tumultuous year for retailers to say the least. But mobile appcommerce provider, Poq, is looking ahead to the emerging digital tracking challenges#Marketing
Embracing marketing mix modelling in the era of cookies deprecation
Published 11.04.24 by Elisa Pogliano, Hen’s Milk Principal Consultant
As the digital marketing landscape undergoes seismic shifts due to privacy updates like iOS 14 and the impending deprecation of third-party cookies, marketing consultant Elisa Pogliano examines why retailers are left grappling with the evolving challenges of attribution and analytics.#cookies
How the cookie crumbles
Published 25.11.24 by Retail Technology
Matt Gould, chief commerce officer at Apply Digital, considers whether retail businesses are truly prepared for a cookieless future