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Beaverbrooks replatforms for new website

Beaverbrooks replatforms for new website
Wednesday December 18 2013

British jeweller incorporates interface that enables customers to interact with quality High Street brands using any device as part of strategy to drive online sales

Beaverbrooks has launched a new e-commerce website to drive online sales and improve the customer experience of interacting with its brands via any device.

The website is based on the hybris Commerce Suite, provided by SAP subsidiary hybris Software and was developed by hybris partner Tacit Knowledge, to ensure that Beaverbrooks can satisfy all the different ways in which customers interact with it online. It also features a delivery system linked to stock data to guarantee a fast and reliable fulfilment of orders.

The UK High Street jeweller wanted to create a stable, high performing site that could provide a consistent ‘omnichannel’ experience and reflect the quality, luxury and craftsmanship inherent in the Beaverbrooks brand. The scalability of the hybris platform was also important to enable the retailer to expand its online presence and sales in the future.

Device-agnostic shopping experience 

The responsive design of the website’s interface provides easy navigation regardless of the device that a customer is using, and allows Beaverbrooks to nurture the growing number of its customers using smartphones and tablets. The underlying system calculates the fastest and most reliable delivery time depending on the availability of stock, so the business can fulfil orders quickly. These key features are powered by the hybris Commerce platform and have been specified, designed and implemented by Tacit.

In addition to enhancing the customer experience, the relaunched site is now able to accept new payment options such as gift cards, provide access to more frequent stock management updates and offer a guest checkout, which means that customers no longer need to register to order goods. And the site also incorporates a stock checking facility for customers to view availability instore. It also enables Beaverbrooks to create content for the site and manage its own merchandising in order to ‘upsell’ specific brands in its range.

Offering integrated shopping experience

Jo Dillon, head of e-commerce at Beaverbrooks the Jewellers, said: “We are very happy with our new website and what it means for our customers. As a jeweller, we’re privileged to be part of key life purchases, which require careful consideration before committing to buy. We wanted a platform that would support this and offer a more integrated shopping experience across our business. 

"Working closely with Tacit, and using the hybris Commerce platform, we’ve created a website that makes shopping for these extra special purchases both easy and enjoyable. We’re looking forward to developing this further in 2014 and beyond.”

Tagged as: Beaverbrooks | jeweller | online | e-commerce | responsive | development | omnichannel | stock | availability | payment | hybris | Tacit Knowledge