Churchs puts faith in omnichannel software
Friday May 11 2018
Luxury footwear brand Churchs Shoes has implemented new omnichannel software
It has had immediate success since implementing fashion and luxury retail solution Dedagroup Stealth to underpin its international retail value chain.
As a growing international brand, operating in multiple territories and across multiple sales channels, Church's Shoes recognised the need to integrate its systems to give a unified view of its customers - from the channels they shop in, to their buying journeys and purchasing habits - combined with a single view of stock.
Replacing its disparate, out-dated legacy systems with Stealth(r), Church's Shoes has leveraged single stock pool capabilities and a single view of the customer on an international scale, in real-time.
This has allowed the footwear brand to enhance customer experience, by personalising in-store encounters and having greater access to available stock through one platform, to meet the high levels of service expected from its discerning customer base in order to increase conversions.
Hamun Shah, CFO at Church's Shoes, said: "We knew that the integrated solution from Dedagroup Stealth would bring together all our ecommerce, in-store and manufacturing systems, to enable us to deliver enhanced customer service to drive even better customer experience and, operationally, real-time reporting and a single stock pool.”