McCain seeks analytics boost
Friday March 29 2019
Global FMCG brand McCain Foods is implementing a new ecommerce analytics platform to boost online sales
It has selected e.fundamentals platform to help drive product sales through retailer websites.
The platform continuously reports how brands are performing against eight ‘fundamentals’, identified as the key elements that influence online sales.
It flags where improvements are required, allowing clients to quickly action the insights delivering the biggest returns.
McCain ecommerce lead Nick Sultanti explains: “We see e.fundamentals as the correct choice of data partner for us due to the simplicity of their platform and the ease of getting to the insights. In addition, they’re providing the support we need to help us maximise our growth and also the expertise to deliver their tool to our wider business.”