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100M to be shopping in AR by 2020 – Gartner

Date: 02.04.19 | Section: News
Gartner has said it expects 100 million consumers to shop in augmented reality (AR) online and in-store by next year

AR a good fit for Warby Parker

Date: 06.02.19 | Section: News
Glasses retailer Warby Parker has added an update to its iPhone app that utilises augmented reality (AR) technology

Adidas turns to AR with Snapchat

Date: 17.12.18 | Section: News

DFS launches online AR functionality

Date: 09.10.18 | Section: News
DFS has become the first UK furniture retailer to add augmented reality (AR) functionality to its websites

L’Oreal partners with Facebook with AR

Date: 13.08.18 | Section: News

Wayfair offers MR shopping experience

Date: 10.08.18 | Section: News

Tommy Hilfiger launches ‘smart clothing’

Date: 01.08.18 | Section: News

Currys turns to AR

Date: 30.07.18 | Section: News
Electronics retailer Currys has launched a new augmented reality (AR) app

The digital transformation opportunity

Date: 15.07.18 | Section: Ask The Expert

A switch in reality

Date: 27.06.18 | Section: Ask The Expert
AR has been in the news for retailers recently with many companies pushing ahead with investment in the technology, but is it time to concentrate on VR opportunities instead? James Pruden from Xigen thinks so