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City of Norwich enables proximity marketing for retailers

Date: 01.07.14 | Section: News
A government funded initiative will help the City of Norwich drive engagement on the high street through mobile connection with customers

NFC Forum and Bluetooth SIG address Bluetooth Smart

Date: 26.06.14 | Section: News
The groups are providing guidance on using NFC for Bluetooth Low Energy (BLE) pairing, which is present in the beacon technology used by retailers

Consumers receptive to beacon technology

Date: 24.04.14 | Section: News
A new survey has found more mobile consumers would be willing to receive retailer messages via beacon technology than retailers may have first thought

South Coast shopping centre adopts beacon tech

Date: 18.03.14 | Section: News
Beacon technology introduced by Eastleigh's Swan Centre to deliver targeted promotions to instore customers and narrow gap between 'clicks and bricks'

Convenience stores trial beacon tech

Date: 20.02.14 | Section: News
Mobile-commerce joint venture brings Bluetooth Smart deployment to pilot with beacon provider to enable push marketing for sandwich shop chain

EuroShop exhibits omnichannel IT

Date: 19.02.14 | Section: News
IT companies at European trade fair are embracing the concept of omnichannel retailing, aligning their latest innovations with single views of customers and product, writes Miya Knights

Location-based marketing comes of age

Date: 29.01.14 | Section: News
Bluetooth Smart - the technology behind beacons - offers the opportunity to revolutionise push marketing for retailers according to Special Interest Group

Internet of Everything advances on retail

Date: 24.01.14 | Section: Market Analysis
Retailers urged to embrace new network technology developments to capture more data-driven insight and create more immersive and connected customer experiences

Five ways iBeacons can change retail

Date: 22.11.13 | Section: Market Analysis

Bleak Xmas trading picture revealed

Date: 22.12.10 | Section: News
Latest survey of retailers suggests a distinct lack of optimism over the key festive trading season and prospects into the New Year