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Consumers receptive to beacon technology

Date: 24.04.14 | Section: News
A new survey has found more mobile consumers would be willing to receive retailer messages via beacon technology than retailers may have first thought

Convenience stores trial beacon tech

Date: 20.02.14 | Section: News
Mobile-commerce joint venture brings Bluetooth Smart deployment to pilot with beacon provider to enable push marketing for sandwich shop chain

Location-based marketing comes of age

Date: 29.01.14 | Section: News
Bluetooth Smart - the technology behind beacons - offers the opportunity to revolutionise push marketing for retailers according to Special Interest Group

Internet of Everything advances on retail

Date: 24.01.14 | Section: Market Analysis
Retailers urged to embrace new network technology developments to capture more data-driven insight and create more immersive and connected customer experiences