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City of Norwich enables proximity marketing for retailers

Date: 01.07.14 | Section: News
A government funded initiative will help the City of Norwich drive engagement on the high street through mobile connection with customers

NFC Forum and Bluetooth SIG address Bluetooth Smart

Date: 26.06.14 | Section: News
The groups are providing guidance on using NFC for Bluetooth Low Energy (BLE) pairing, which is present in the beacon technology used by retailers

Convenience stores trial beacon tech

Date: 20.02.14 | Section: News
Mobile-commerce joint venture brings Bluetooth Smart deployment to pilot with beacon provider to enable push marketing for sandwich shop chain

Location-based marketing comes of age

Date: 29.01.14 | Section: News
Bluetooth Smart - the technology behind beacons - offers the opportunity to revolutionise push marketing for retailers according to Special Interest Group

Internet of Everything advances on retail

Date: 24.01.14 | Section: Market Analysis
Retailers urged to embrace new network technology developments to capture more data-driven insight and create more immersive and connected customer experiences