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Articles tagged #BEACON

Found 9 matching articles.

#Bluetooth

Location-based marketing comes of age

Published 29.01.14 by Retail Technology
Bluetooth Smart - the technology behind beacons - offers the opportunity to revolutionise push marketing for retailers according to Special Interest Group
#Mobile

Convenience stores trial beacon tech

Published 20.02.14 by Retail Technology
Mobile-commerce joint venture brings Bluetooth Smart deployment to pilot with beacon provider to enable push marketing for sandwich shop chain
#Beacon

South Coast shopping centre adopts beacon tech

Published 18.03.14 by Retail Technology
Beacon technology introduced by Eastleigh's Swan Centre to deliver targeted promotions to instore customers and narrow gap between 'clicks and bricks'
#Beacon

Consumers receptive to beacon technology

Published 24.04.14 by Retail Technology
A new survey has found more mobile consumers would be willing to receive retailer messages via beacon technology than retailers may have first thought
#Bluetooth Smart

NFC Forum and Bluetooth SIG address Bluetooth Smart

Published 26.06.14 by Retail Technology
The groups are providing guidance on using NFC for Bluetooth Low Energy (BLE) pairing, which is present in the beacon technology used by retailers
#Proximity

City of Norwich enables proximity marketing for retailers

Published 01.07.14 by Retail Technology
A government funded initiative will help the City of Norwich drive engagement on the high street through mobile connection with customers
#iBeacon

Five ways iBeacons can change retail

Published 22.11.13 by Retail Technology
Digital commerce retail expert Alex Sbardella discusses the potential for AppleĀ’s new micro-location technology to enhance the customer shopping experience in retail stores
#Networking

Internet of Everything advances on retail

Published 24.01.14 by Retail Technology
Retailers urged to embrace new network technology developments to capture more data-driven insight and create more immersive and connected customer experiences
#Liverpool John Moores University

Liverpool University employs beacon technology

Published 12.09.16 by Retail Technology
Beacons are being used by Liverpool John Moores University to help students access discounts and coupons and find their way around