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Tag Search

City of Norwich enables proximity marketing for retailers

A government funded initiative will help the City of Norwich drive engagement on the high street through mobile connection with customers

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NFC Forum and Bluetooth SIG address Bluetooth Smart

The groups are providing guidance on using NFC for Bluetooth Low Energy (BLE) pairing, which is present in the beacon technology used by retailers

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Consumers receptive to beacon technology

A new survey has found more mobile consumers would be willing to receive retailer messages via beacon technology than retailers may have first thought

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South Coast shopping centre adopts beacon tech

Beacon technology introduced by Eastleigh's Swan Centre to deliver targeted promotions to instore customers and narrow gap between 'clicks and bricks'

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Convenience stores trial beacon tech

Mobile-commerce joint venture brings Bluetooth Smart deployment to pilot with beacon provider to enable push marketing for sandwich shop chain

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EuroShop exhibits omnichannel IT

IT companies at European trade fair are embracing the concept of omnichannel retailing, aligning their latest innovations with single views of customers and product, writes Miya Knights

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Location-based marketing comes of age

Bluetooth Smart - the technology behind beacons - offers the opportunity to revolutionise push marketing for retailers according to Special Interest Group

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Internet of Everything advances on retail

Retailers urged to embrace new network technology developments to capture more data-driven insight and create more immersive and connected customer experiences

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Five ways iBeacons can change retail

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Bleak Xmas trading picture revealed

Latest survey of retailers suggests a distinct lack of optimism over the key festive trading season and prospects into the New Year

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