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Consumers receptive to beacon technology
Date:
24.04.14
| Section:
News
A new survey has found more mobile consumers would be willing to receive retailer messages via beacon technology than retailers may have first thought
Convenience stores trial beacon tech
Date:
20.02.14
| Section:
News
Mobile-commerce joint venture brings Bluetooth Smart deployment to pilot with beacon provider to enable push marketing for sandwich shop chain
Location-based marketing comes of age
Date:
29.01.14
| Section:
News
Bluetooth Smart - the technology behind beacons - offers the opportunity to revolutionise push marketing for retailers according to Special Interest Group
Internet of Everything advances on retail
Date:
24.01.14
| Section:
Market Analysis
Retailers urged to embrace new network technology developments to capture more data-driven insight and create more immersive and connected customer experiences
