Fat Face provides platform for omnichannel excellence
Wednesday February 7 2018
Fashion retailer Fat Face is doubling down on its omnichannel offering to consumers with a new application network
Fat Face has built the network with MuleSoft’s Anypoint Platform in partnership with integration specialists Whishworks and will boost the omnichannel experience across mobile, web and more than 230 physical store fronts.
With almost 30 years of operation, Fat Face has accumulated a number of, now legacy, systems that has led to siloed data, preventing the retailer from executing on a multi-channel, multi-geography strategy.
It became apparent that custom coding and a traditional point-to-point integration approach were negatively affecting customer experiences, leading Fat Face to select MuleSoft to adopt an API-led approach.
By replacing point-to-point connections with APIs, Fat Face is eliminating data inaccuracies, such as out-of-stock inventory, and speeding up access to business-critical information such as price details, store product data and customer history.
“Efficient and open connectivity between our applications, partners and customers is key to transforming our business model. To reach this point of success in our journey it required careful, strategic planning with a long-term view. By helping us build an application network with APIs, Whishworks and MuleSoft are powering our omnichannel transformation, enabling us to offer customers consistent, highly-personalised experiences across all channels, said Simon Ratcliffe, infrastructure director at Fat Face.