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IRX 2024: Working cheaper, faster and smarter
Date:
10.05.24
| Section:
Events News
While AI will be a hot topic at the UK tech show, it also indicates an appetite for innovation that will shape the future of ecommerce, writes Miya Knights, Retail Technology magazine publisher
Embracing marketing mix modelling in the era of cookies deprecation
Date:
11.04.24
| Section:
Ask The Expert
As the digital marketing landscape undergoes seismic shifts due to privacy updates like iOS 14 and the impending deprecation of third-party cookies, marketing consultant Elisa Pogliano examines why retailers are left grappling with the evolving challenges of attribution and analytics.
NRF 2024: Tech challenges retailers to work smarter
Date:
25.01.24
| Section:
Events News
Artificial intelligence, retail media and cloud migration top tech developments featured at annual US trade show
Wickes improves performance marketing
Date:
15.01.24
| Section:
News
Home improvement specialists Wickes has enhanced its performance marketing with a new partnership
Silentnight announces marketing partnership
Date:
27.09.23
| Section:
News
Sleep brand Silentnight has announced a new performance marketing partnership
The Influencer ‘influence’
Date:
31.03.23
| Section:
News
Using social media influencers has become a favoured marketing trend but it can be a double-edged sword for retailers says Sara Nix, Business Management Director at PFS
RaiaDrogasil deploys marketing technology
Date:
25.10.22
| Section:
News
Latin American drugstore chain RaiaDrogasil is deploying location-based marketing technology across its 2,500 Brazilian stores
Waitrose launches Pinterest campaign
Date:
19.08.22
| Section:
News
Supermarket Waitrose has launched a new campaign on social media platform Pinterest showcasing its colourful variety in food choices for this year’s summer dishes
OPI polishes up on marketing
Date:
27.08.21
| Section:
News
Nail care retailer OPI – part of the Wella Company – has selected a new marketing automaton platform for behavioural trigger campaigns
Doves Farm Foods gets personal
Date:
28.07.21
| Section:
News
Specialist Miller and baker Doves Farm Foods has selected a new marketing automation platform to improve personalisation